Author Archives: Lisa Vincent

Orkut: A case study in culture and technology

One of things I love the most about the internet and social media is the ability to stay connected to people around the world. In school year 2021-2022, we hosted two foreign exchange students – one from Italy, one from France. Months before they arrived, we were able to Zoom with them and get toContinue reading “Orkut: A case study in culture and technology”

Weixin: A Case Study of Mobile Convenience

As typical Gen Xers, my friends and I were total mall rats when we were teens. We’d meet up on most Saturday mornings, weave in and out of stores – Lerner and Deb for clothes and jewelry, Waldenbooks for the new Jackie Collins novel or that’s month’s issue of Tigerbeat, Spencer for the laughs –Continue reading “Weixin: A Case Study of Mobile Convenience”

Susan G Komen Foundation: A case study in social media marketing misteps

In 2001, two of my aunts, one on each side of the family, were diagnosed with breast cancer. In May of that year, I ran in honor of them in my first 5k, The Race for the Cure – Washington D.C. Photo by Maksim Larin on Unsplash A year later, I met the founder ofContinue reading “Susan G Komen Foundation: A case study in social media marketing misteps”