August 2024 – THE CRAFTY QUILLER

Susan G Komen Foundation: A case study in social media marketing misteps

In 2001, two of my aunts, one on each side of the family, were diagnosed with breast cancer. In May of that year, I ran in honor of them in my first 5k, The Race for the Cure – Washington D.C. Photo by Maksim Larin on Unsplash A year later, I met the founder ofContinue reading “Susan G Komen Foundation: A case study in social media marketing misteps”

20/20 Foresight

A case study in innovative social media strategy When you live in central Virginia in the middle of a heat wave, it’s best to plan your outings either for early in the morning, and or in the late evening. I confirmed this fact two weeks ago when I went in for my yearly eye exam.Continue reading “20/20 Foresight”